Creative economy. Challenges and opportunities for increasing competitiveness

In the last decade the creative economy is an emerging concept that suggests a reshape of the world economy according to its challenges and evolution during our turbulent and dynamic times. One of the main reasons considered important for the accelerated evolution of creative economy was the amplified crisis (economic, political, social, moral, environmental) and its complex consequences. If before the economic crisis, technology had been considered as one of the main engines for economic growth and long-run smart, sustainable and inclusive development, now the world economy is more and more oriented towards the holistic, integrated vision of cultural and creative economy. This integrated vision may be applied on the macro, mezzo (on different sectors of activities, called as creative industries and correspondingly on the local/regional level) but also on microeconomics, being a key ingredient for business angels and business champions. Creativity contributes a lot for increasing competitiveness based on a long-run competitive advantage obtained on the macro, mezzo or micro levels.